Embed Shoppable LookMazing Looks on Your Blog

Our goal is to help bloggers monetize their content as efficiently as possible by enabling bloggers to embed shoppable photo and video looks created on LookMazing back on their blog (while maintaining the blog’s aesthetic). Below is an example of a shoppable video on LookMazing featuring Sasha from Style Worm that we have embedded back on this blog.  If you are interested in gaining access to this feature, message us for early access on LookMazing!

Behind the Blog: Style Worm

LookMazing sat down with Sasha from Style Worm to learn more about her and her blog. Check out behind-the-scenes clips from her LookMazing photoshoot and shop her interactive magazine feature here: https://www.lookmazing.com/magazine

GET THIS LOOK

Asos Premium Blazer In Floral Print, Asos
Asos Premium Blazer In Floral Print
$110
Asos Premium Pants In Floral Print, Asos
Asos Premium Pants In Floral Print
$68
Asos Top With Iridescent  Sequins And Cutout V Back, Asos
Asos Top With Iridescent Sequins And Cutout V Back
$77
Nasty Gal Shadow Stripe Skirt, Nasty Gal
Nasty Gal Shadow Stripe Skirt
$48
Jessica Mcclintock Iridescent Faux Leather Minaudiere, Jessica Mcclintock
Jessica Mcclintock Iridescent Faux Leather Minaudiere
$68
Jeffrey Campbell Don't Care Heel, Urban Outfitters
Jeffrey Campbell Don’t Care Heel
$155

Expressions Nyc Hexagonal Box Clutch Pink/, Expressions Nyc

Expressions Nyc Hexagonal Box Clutch Pink
$50

Alexis Bittar New Wave Kite Drop Necklace, 16, Alexis Bittar

Alexis Bittar New Wave Kite Drop Necklace, 16
$184

Coach   Lucy  Strappy Heel W  Zip Back Black 8   B, Coach

Coach Lucy Strappy Heel W Zip Back Black 8 B
$169

Asos Pac A Parka In Metallic Spot, Asos

Asos Pac A Parka In Metallic Spot
$51

Asos Skater Skirt In Leather Look, Asos

Asos Skater Skirt In Leather Look
$59

Glint Ruffle Minaudiere Aqua, Glint

Glint Ruffle Minaudiere Aqua
$88

Leith Foil Muscle Sweatshirt, Leith

Leith Foil Muscle Sweatshirt
$38
Tildon Sheer Organza Tank Grey- Micro, Tildon
Tildon Sheer Organza Tank Grey- Micro
$38

Asos Shorts In Statement Fluro Jacquard, Asos

Asos Shorts In Statement Fluro Jacquard
$51

Nasty Gal Reflected Clutch, Nasty Gal

Nasty Gal Reflected Clutch
$48

Kate Spade New York Crossbody - Mikas Pond Nico Mini, Kate Spade New York

Kate Spade New York Crossbody – Mikas Pond Nico Mini
$198

Astr Sheer Tee Whtie/, Astr

Astr Sheer Tee White
$56

Astr 'scuba' Mock Turtleneck Tank White, Astr

Astr ‘scuba’ Mock Turtleneck Tank White
$38

Create Shoppable YouTube Videos on LookMazing

Connecting the Inspiration to the Purchase on the Video Front

LookMazing_Shoppable_Video

Bloggers & Brands Can Create Shoppable Videos on LookMazing For Viewers to Easily Purchase Items Featured In Them

YouTube has become the go-to place for beauty & styling tutorials where individual personalities are gaining an enormous following. Sharing your latest purchases in the form of a ‘haul video’ is among one of the more popular forms of videos – there are around 700,000 haul videos on YouTube today.  Many of the larger names in the beauty vlogger (video blogger) world, such as Michelle Phan and Blair Fowler, had the first mover advantage and built successful brands and businesses around their YouTube fame.

Those who are now starting beauty or fashion blogging are having a harder time getting noticed among the sea of hopeful fashionistas and beauty gurus, all competing for the attention of viewers and brands.  LookMazing’s social platform is designed to help them build a following and partner with brands more easily.  Also, as brands start to embrace video marketing more, LookMazing will be a powerful tool for them to measure purchase conversion rates.

Fashion and beauty retailers have approached video bloggers to promote their products online because the voices behind these YouTube channels are often more relatable and compelling.  Many vloggers have maintained their authentic voice by choosing only to partner and promote brands they truly support.  Some vloggers will include product links in the description of their video to enable interested viewers to purchase them.

LookMazing’s new video feature makes it easier for content creators to connect the inspiration to the purchase by creating shoppable videos with LookMazing’s search engine (with products from over 200+ top retailers) & tagging tool to feature purchasable items below the video.  Since the embedded video links to their YouTube account, LookMazing drives additional views and subscribers to their channel.  Your member profile on LookMazing also serves as a portfolio that LookMazing utilizes to show retailers for potential collaborations.  LookMazing recently partnered with Macy’s and Madewell on blogger collaborations.

From a shopper’s perspective, LookMazing is the ideal social shopping destination to not only browse fashion and beauty photos, but also easily purchase items featured in them.  Our wishlist feature enables shoppers to easily save items they are interested in (and we’ll alert them if the items go on sale).

Both bloggers and shoppers also earn points on LookMazing that are redeemable for gift cards to any of our partner stores.  Find out more by joining here!